Worldwide Electronics and Comfort Inc.

Get ready for a TV with technology that will change the way you see TV and movies—the 1080p KDL-40W4100 flat panel LCD HDTV with Motionflow™ 120Hz technology creates a new standard for picture performance. With smooth, lifelike image quality that responds to the demands of even the fastest moving images, it's like being right in the middle of the action. Add unique features like the enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, built in DMex capability for optional digital modules, and other picture quality technologies like BRAVIA Engine 2™ and ACE contrast enhancement, and you can see why we call the W-series the new standard in 120Hz performance.

Chock-full of features including HD 1080p resolution and Motionflow™ 120Hz technology which provides a smoother and clearer looking picture. Plus, BRAVIA Engine™ 2 fully digital video processing reduces noise, sharpens image detail and improves color accuracy. You'll notice deep blacks in darker scenes with Advanced Contrast Enhancer (ACE), while 24p True Cinema™ capability helps deliver the cinematic experience when used with 24p output devices, such as a Blu-ray Disc™ player. There are also numerous inputs including four HDMI™ connections, two HD component connections, Digital Media Port and a PC input.

The Sony KDL-46NX700 LED's crystal clear picture demonstrates how realistic and compelling high-def viewing can be. The combination of full 1080p screen resolution and 120Hz anti-blur processing ensures that images always look sharp and clear, even when you're watching fast-action sports or movies. And this HDTV meets the latest Energy Star spec, so it consumes less power than last year's models.